FastTrack Series
Copywriting
Mastery
Transform Your Words into Wins. Unlock the power of persuasive copywriting in our two-day mastery workshop. Enhance your writing with cutting-edge AI tools!
Course Overview
Fast Track to Copywriting Mastery.
Immerse yourself in the dynamic world of copywriting with our intensive, two-day course designed for marketing and sales professionals. From fundamental techniques to advanced AI integration like ChatGPT, you will learn how to create impactful, vibrant copy across different media platforms. This course combines practical exercises with real-world briefs to refine your skills in planning, drafting, editing, and optimizing copy. Equip yourself with the tools to captivate audiences and drive sales, whether you're drafting ad headlines, crafting detailed emails, or optimizing SEO content.
Learning Outcome
Key Skills You Will Master
01
Foundation of Copywriting
Understand the core principles of why we write and how people read to become a more effective copywriter.
02
Content Crafting
Learn to produce compelling broadcast and online content, tailoring your tone and style to different platforms.
03
Writing Process Mastery
Dive into the complete writing process from brainstorming to final edits, ensuring clarity and engagement.
04
AI-Enhanced Copywriting
Utilize AI tools like ChatGPT to enhance your copy’s creativity and efficiency, and to perform A/B testing.
06
Personalization Techniques
Identify opportunities for personalizing copy to better connect with your audience and enhance the relevance of your messages.
08
Multi-Platform Writing
Adapt your writing for various digital platforms, ensuring your copy aligns with the customer journey and drives conversions.
05
SEO Optimization
Optimize your online copy for search engines to increase visibility and attract more traffic.
07
Legal and Ethical Writing
Navigate the complexities of legal and ethical guidelines in copywriting to maintain brand integrity.
Course Fees
$ 995 (excl. GST)
Funding assistance is accessible to qualified candidates. Reach out to us for further information and guidance.
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