Google Advertising
Digital Marketing Measurement & Analytics
Master Digital Marketing Analytics. Harness data to refine strategies, boost ROI, and transform your marketing campaigns.
Course Overview
Navigate the Data-Driven Marketing Landscape
In the era where data reigns supreme, understanding how to effectively gather, analyze, and act on marketing analytics is crucial. This intensive two-day course will equip you with the skills to measure and enhance the performance of your marketing initiatives. Learn to identify the most valuable data, utilize cutting-edge digital tools, and apply insights to optimize your marketing campaigns for maximum return on investment (ROI).
Learning Outcome
Key Skills and Knowledge
01
Digital Marketing Channel Analytics
Understand how to review and select the best channels for your marketing efforts.
02
Data Handling
Learn the essentials of capturing, cleaning, and preparing marketing data for insightful analytics.
03
Customer Data Insights
Dive into digital signals that reveal consumer preferences and how to capture data that forecasts demand.
04
Campaign Data Strategies
Master techniques for collecting and analyzing campaign data to refine marketing strategies.
05
Marketing ROI Enhancement
Utilize marketing ROI metrics to optimize campaigns and demonstrate their effectiveness to stakeholders.
Course Fees
$ 995 (excl. GST)
Funding assistance is accessible to qualified candidates. Reach out to us for further information and guidance.
Get In Touch