Google Advertising
Google Analytics Insights & Strategy
Master Google Analytics to Drive Business Growth. Unlock the full potential of your data with our intensive Google Analytics course.
Course Overview
Comprehensive Web Analytics Training
Dive into the world of web analytics with our two-day Google Analytics 4 course, designed for professionals seeking to enhance their data-driven decision-making skills. Day 1, Google Analytics 101, introduces the basics—setup, configuration, and report interpretation to understand real-time, acquisition, engagement, monetization, and retention metrics. Day 2, Google Analytics 201, delves deeper, showing you how to leverage this powerful tool to uncover new marketing opportunities, optimize your Google Ads integration, and significantly improve business outcomes.
Learning Outcome
What You Will Learn
01
Google Analytics Configuration
Set up and configure Google Analytics to track and understand the customer journey.
02
Interpreting Data:
Learn to interpret various Google Analytics reports to extract actionable insights about website performance and user behavior.
03
Customer Persona Analysis
Use web behavior reports to infer customer personas and modify your marketing strategies accordingly.
04
Advanced Traffic and Conversion Tracking
Analyze traffic sources and set up e-commerce tracking to understand key economic and industry trends influencing your business.
06
Integrating with Google Ads
Discover how to integrate Google Analytics with Google Ads to optimize your advertising strategies and maximize conversions.
05
Enhancing Marketing ROI
Perform detailed analytics to improve the ROI of your marketing and advertising efforts.
07
Custom Reporting
Build custom reports that align with your business goals and provide deep insights into the customer journey and conversion events.
Course Fees
$ 995 (excl. GST)
Funding assistance is accessible to qualified candidates. Reach out to us for further information and guidance.
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