Google Advertising
Proving Digital Marketing ROI
Prove Your Marketing's Worth. Discover how to connect every dollar spent on marketing to real, measurable business outcomes.
Course Overview
Transform Insights into Impact: Proving Digital Marketing ROI
Dive into the quantitative side of digital marketing with our two-day intensive course designed to empower marketing professionals, business owners, and senior managers. Learn the art of linking marketing spend to sales outcomes through practical, data-driven techniques. This course covers everything from the fundamentals of ROI calculation to sophisticated methods of presenting your results to stakeholders, ensuring you can justify marketing investments with confidence.
Learning Outcome
Key Skills and Insights
01
ROI Fundamentals
Grasp the core principles and metrics needed to calculate digital marketing ROI.
02
Data Analysis Techniques
Learn how to collect, analyze, and utilize marketing data to measure business performance effectively.
03
Tool Assessment
Evaluate the appropriateness of various measurement tools for different marketing scenarios.
04
Performance Metrics
Develop the skills to define, calculate, and report on marketing performance metrics.
05
ROI Reporting
Master the methods for calculating ROI and preparing persuasive, data-backed reports for diverse audiences.
Course Fees
$ 995 (excl. GST)
Funding assistance is accessible to qualified candidates. Reach out to us for further information and guidance.
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